Invest in some 'me' time with myBrand!

These days we are increasingly sharing thoughts, experiences, images and self-produced videos online. The internet provides a platform enabling anyone to be an author, director, entertainer and/ or critic. We can be who or whatever we want to be through our ‘digital identity’.

However, just as you need to be ‘streetwise’ in the physical world, so you also need to be aware of the implications of being part of the ‘virtual global society’. It is widely known that employers scan social networking sites to find (or eliminate!) potential employees; there have been reported cases where digital pasts have emerged with negative consequences; there are also legal issues around copyright and accessibility to name just two, not to mention the dangers of identity theft and paedophilia.

Increasing numbers of us are using social networking sites to communicate, share and collaborate, unaware that potential employers are also increasingly looking at our presence on sites such as MySpace, Facebook, etc… We are often naïve regarding the way we present ourselves online which can be detrimental to our reputation and, consequently, future employment prospects.

myBrand therefore aims to help you get to grips with the various aspects of being a 'digital citizen'. You'll find detailed information about how you can use the web to promote both you and your work, and links to resources that can help you define and create your own 'personal brand'. In order to use the internet confidently there is also guidance on online safety as well as information on legalities such as copyright and accessibility.

Is this site useful? Are there other resources that could be included? Please let me know your thoughts and ideas by leaving a comment - just click on the speech bubble icon at the top of the page...